Leadership EQ 501: Intrinsic Motivation Quotient


This module is based upon YouEQ's research of Self-Determination Theory which is a psychological framework for human motivation and personality.

According to selfdeterminationtheory.com:

Self-Determination Theory (SDT) represents a broad framework for the study of human motivation and personality. SDT articulates a meta-theory for framing motivational studies, a formal theory that defines intrinsic and varied extrinsic sources of motivation, and a description of the respective roles of intrinsic and types of extrinsic motivation in cognitive and social development and in individual differences. Perhaps more importantly, SDT propositions also focus on how social and cultural factors facilitate or undermine people’s sense of volition and initiative, in addition to their well-being and the quality of their performance. Conditions supporting the individual’s experience of autonomy, competence, and relatedness are argued to foster the most volitional and highest quality forms of motivation and engagement for activities, including enhanced performance, persistence, and creativity. In addition, SDT proposes that the degree to which any of these three psychological needs is unsupported or thwarted within a social context will have a robust detrimental impact on wellness in that setting.
Within SDT, the nutriments for healthy development and functioning are specified using the concept of basic psychological needs for autonomy, competence, and relatedness. To the extent that the needs are ongoingly satisfied, people will develop and function effectively and experience wellness, but to the extent that they are thwarted, people will more likely evidence ill-being and non-optimal functioning.

From EQ to iMQ

An individual's Intrinsic Motivation Quotient (iMQ) is just as important as emotional intelligence. In fact, many experts state that motivation is a key part of EQ development. It is important to differentiate between intrinsic and extrinsic motivations. 

YouEQ has developed a game called i.AM.os which is designed to help individuals and organizations achieve self-clarity and brand presence. i.AM.os is a framework of seven "modes" based upon the seven theories (one meta and seven mini-theories) within SDT.

  1. Meta Motivation - Overarching SDT Meta Theory
  2. Basics Motivation - Basic Psychological Needs Theory
  3. Cognitive Motivation - Cognitive Evaluation Theory
  4. Relationships Motivation - Relationships Motivation Theory
  5. Goals Motivation - Goal Contents Theory
  6. Causality Motivation - Causality Orientations Theory
  7. Integration Motivation - Organismic Integration Theory

Psychometric Assessments Integration

i.AM.os is compatible with other assessments such as DiSC, Myers Briggs and Enneagram. Trainers and coaches already certified in any other assessment will find additional integrated value.

For Personal and Business Brands

Trainers and coaches will be able to use iMQ and the i.AM.os game to consult with professionals and entrepreneurs for personal and professional branding services. Applications then extend to sales and marketing including digital media.

Certification Details

  • Master Q Module iMQ-E: 3-Days 20 Hours - $995

To Complete Certification:

  • CEQ - LVL 0: P6CC - 3 Passed Evaluations
  • CEQ - LVL I: EQTunement - 3 Passed Evaluations
  • CEQ - LVL II: SOAr - 3 Passed Evaluations
  • CEQ - LVL III: HEARTS - 3 Passed Evaluations
  • 10 i.AM.os Practice Sessions with Feedback

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